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Vivian Stauffer is the CEO of Hamilton, an iconic name in precision watchmaking since it was founded in Lancaster, Pennsylvania in 1892. Its watches earned their reputation by synchronizing the first railroads and went on to furnish the wrists of soldiers, aviators and Hollywood stars, making over 500 appearances on the big screen. Hamilton has been at the forefront of innovations in design, technology and craft, launching the world’s first electric timepiece in 1957 and first LED digital watch in 1970. A member of the Swatch Group, the global leader in watch manufacturing and distribution, Hamilton combines its American spirit with true Swiss precision.

A Swiss national, Vivian Stauffer obtained his master’s degree in Chemical Engineering at the Ecole Polytechnique Fédérale of Lausanne. An outdoor enthusiast, he is an experienced pilot and also enjoys free skiing, mountain biking and hiking. He began his career at Swatch, a brand of the Swatch Group, in 2002, where he spent five years as a member of their sport and sales team.

In 2007, he joined Hamilton as Regional & Travel Retail Sales Manager and acted as Brand Manager of Switzerland between 2010 and 2013. Also appointed as Head of Sales in 2011, he developed and implemented the international sales and distribution strategy for 24 subsidiaries and 40 distributors around the world. He opened the first Hamilton boutiques in Japan and Switzerland and spearheaded Hamilton’s growth in China as interim brand manager for a year and a half.

Hamilton CEO since 2020, he oversees the brand’s global strategy and development in over 75 countries.